Toronto, Ontario, October 13, 2022 – The Well Told Company Inc. (“Well Told” or ‎the “Company”) (TSXV:WLCO; FSE:7HO), the female-founded wellness company that offers plant-‎based supplements, remedies, and other functional wellness products, is pleased to announce that its products are now officially available through KeHE Distributors’ (“KeHE”) distribution center in Portland, Oregon. Well Told earlier announced it was selected as a “Golden Ticket” winner of KeHE’s TrendFinder event, awarded for product quality, packaging, company purpose as well as diversity, equity and inclusion, and would be officially listed through KeHE. The KeHE Portland distribution center is the first KeHE distribution center to roll out Well Told products. KeHE Portland is the distribution hub for several large retailers including Bartell Drugs, a division of Rite Aid, Well Told’s newest U.S. retailer.

KeHE further indicated that six more distribution centers across the U.S. are expected to carry Well Told products in the next three months.

“KeHE is a powerhouse in the natural products space and we are excited by our partnership as we continue our retail expansion into the U.S. delivering against our mission of making our products as accessible and widely available as possible,” said Monica Ruffo, founder and CEO of Well Told.


About KeHE Distributors, LLC

With over 5,500 employees across North America, KeHE serves over 40,000 retail outlets. An employee-owned, B Corp-certified company, KeHE supplies natural food stores, supermarket chains, independent grocery stores and other specialty retailers across North America through its distribution centers.


About The Well Told Company Inc.

Well Told is a female-founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all", Well Told's products are currently available in over 2,000 stores across Canada including several well-known retailers and recently launched in over 1,000 pharmacies in the U.S. in addition to being available at, on Amazon, and in airports across the U.S.


For further information, please contact:

Monica Ruffo
Chief Executive Officer
The Well Told Company Inc.
Telephone: +1-855-935-5865

Investor Relations
Aiyana Bradshaw
Telephone: +1-855-935-5865

Media inquiries
Dria Murphy


Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this press release constitute "forward-looking information" ‎‎as such ‎term is defined in applicable Canadian securities legislation. The words "may", ‎‎‎"would", "could", ‎‎"should", "potential", "will", "seek", "intend", "plan", "anticipate", "believe", ‎‎‎"estimate", "expect" and ‎similar expressions as they relate to the Company, including: additional KeHE distribution centers carrying Well Told products and the timing of such events; are intended to ‎‎identify forward-looking information. All statements other than statements ‎of historical fact ‎‎may be forward-looking information. Such statements reflect the Company's ‎current views ‎‎and intentions with respect to future events, and current information available to the ‎‎‎Company, and are subject to certain risks, uncertainties and assumptions. Many factors could ‎cause ‎the actual results, performance or achievements ‎that may be expressed or implied by ‎such forward-‎looking information to vary from those ‎described herein should one or more of ‎these risks or ‎uncertainties materialize. Examples of ‎such risk factors include, without limitation: retailers not ordering Well Told products from one or more KeHE distribution center; risks relating to ‎credit, market (including equity, commodity, ‎foreign exchange and interest ‎rate), liquidity, ‎operational, reputational, insurance, strategic, ‎regulatory, legal, and ‎environmental matters; the ‎general business and economic conditions in the regions ‎in which the Company operates; the ‎ability ‎of the Company to execute on key priorities; the ‎Company’s results of operations may ‎be difficult to ‎forecast; the Company is a holding ‎company with its only asset being direct ‎ownership of Well Told ‎Inc.; the Company’s success ‎depends upon the continued strength of ‎its reputation and brands; ‎disruptions in ‎manufacturing facilities or losses of site licenses and ‎other qualifications could ‎adversely ‎affect sales and customer relationships; the Company’s ‎success depends on its ability to ‎‎continue to enhance products and develop new products; the ‎Company’s suppliers and ‎sources for ‎materials and inputs may fail to support demand and ‎increasing raw material ‎costs could adversely ‎affect margins; the Company is reliant on third ‎parties for shipping and ‎payment processing; the ‎Company’s ability to compete could be negatively impacted if it is ‎unable to protect its intellectual ‎property rights; the ability to implement business strategies ‎and pursue business opportunities; ‎disruptions in or attacks (including cyber-attacks) on the ‎Company's information technology, ‎internet, network access or ‎other voice or data ‎communications systems or services; the evolution ‎of various types of ‎fraud or other criminal ‎behavior to which the Company is exposed; the failure of ‎third par-‎ties to comply with their ‎obligations to the Company or its affiliates; the impact of new and ‎‎changes to, or application ‎of, current laws and regulations; granting of permits and licenses ‎in a ‎highly regulated ‎business; the overall difficult litigation environment; increased competition; ‎changes in ‎foreign currency rates; increased funding costs and market volatility due to ‎market ‎illiquidity ‎and competition for funding; the availability of funds and resources to pursue operations; ‎‎critical accounting estimates and changes to accounting standards, policies, ‎and methods ‎used by ‎the Company; the occurrence of natural and unnatural catastrophic ‎events and ‎claims resulting ‎from such events; and risks related to COVID-19 including various ‎‎recommendations, orders and ‎measures of governmental authorities to try to limit the ‎‎pandemic, including travel restrictions, ‎border closures, non-essential business closures, ‎‎quarantines, self-isolations, shelters-in-place and ‎social distancing, disruptions to markets, ‎‎economic activity, financing, supply chains and sales ‎channels, and a deterioration of general ‎‎economic conditions including a possible national or ‎global recession; as well as those risk ‎‎factors discussed or referred to in the Company’s disclosure ‎documents filed with the ‎‎securities regulatory authorities in certain provinces of Canada and ‎available at ‎‎ Should any factor affect the Company in an unexpected manner, or ‎should ‎‎assumptions underlying the forward-looking information prove incorrect, the actual results ‎‎‎or events may differ materially from the results or events predicted. Any such forward-‎‎looking ‎information is expressly qualified in its entirety by this cautionary statement. ‎‎Moreover, the ‎Company does not assume responsibility for the accuracy or completeness of ‎‎such forward-looking ‎information. The forward-looking information included in this press ‎‎release is made as of the date of ‎this press release and the Company undertakes no obligation ‎‎to publicly update or revise any ‎forward-looking information, other than as required by ‎‎applicable law.‎