• MEET THE FOUNDER •

MONICA RUFFO

CHIEF EXECUTIVE OFFICER

MONICA IS A SERIAL ENTREPRENEUR AND AWARD-WINNING LEADER WITH A LONG STANDING PASSION FOR HEALTH AND WELLNESS.

Throughout her career as the leader of highly acclaimed advertising agencies, Monica has spearheaded countless award-winning initiatives for some of the world’s most valuable brands. With a deep passion for health and wellness, she has also lead internationally recognized programs for The Cancer Society and the Heart and Stroke Foundation to name but a few.  

A few years ago, her life took an unexpected turn when she was diagnosed with a very aggressive form of breast cancer. Throughout her 15 months of cancer treatment, she put her passion for health and wellness to work on herself, researching every aspect of her lifestyle and treatment options and advocating strongly for both traditional and natural treatments. As a result, she fared extremely well both during and after cancer treatment, and uncovered what she felt was a huge gap in the market. The more digging she did, the more she realized that most “natural health” products are not natural at all; they are riddled with synthetics, fillers and isolates, and most consumers have no idea what they are putting into their bodies or even why. 

As she continued her quest to better understand natural health products, she successfully completed a Certificate in Plant-Based Nutrition from Cornell University and decided to found Well Told Health.

“I created a company that I wished had been around when I was doing everything I could to reinforce my own health and turn things around. Information on products was so hard to decipher, there is such a lack of transparency in this industry. I created Well Told Health as much for myself and the people I love as for everyone else.”

Monica’s unique entrepreneurial background, combined with her knowledge of natural health and nutrition and her experience working with global brands perfectly position her to be a unique leader for a highly disruptive company.

MADE IN CANADA

OUR BELIEFS

You may be surprised to hear that we firmly believe that supplements should never replace a proper whole food plant based diet! In fact, we only offer formulations that you either can't get from food alone (such as Vitamin D ) or that that are next to impossible to get in sufficient quantities to be therapeutic (for e.g. you would have to eat a cup of fresh lemon balm leaves to get the effect of our Sleep product).
         
We celebrate our individuality and because diet, health and nutritional requirements vary, we offer uniquely crafted formulations for different needs.
                

Finally, we believe that sustainable health and sustainable practices go hand in hand.Because our products are crafted entirely from clean, organic plant-based ingredients, it only seems  right that we protect the earth in every way we can. All our packaging is made from recycled paper and is printed with water-based inks. Everything is recyclable including the bottles and caps. And incidentally, the bottles are of course BPA free.

OUR ADVISORY BOARD

DR. JILL SHAINHOUSE

CHIEF MEDICAL ADVISOR

DR. JILL SHAINHOUSE IS A RECOGNIZED AUTHORITY AND PRACTITIONER OF INTEGRATIVE MEDICINE WHO IS PASSIONATE ABOUT BRIDGING THE GAP BETWEEN CONVENTIONAL AND NATUROPATHIC TREATMENTS.

Dr. Shainhouse received her Honours Bachelor of Science degree from the University of Western Ontario prior to graduating from the Canadian College of Naturopathic Medicine (CCNM). She is currently one of the few naturopathic doctors to obtain the FABNO (Fellow of the American Board of Naturopathic Oncology) designation, which requires an additional board certification examination in oncology safety in combining natural therapies with conventional therapies.

She is a regular lecturer at Gilda's Club, Wellspring Cancer Support Centers and has presented at the Oncology Grand Rounds at the Odette Cancer Centre at Sunnybrook Health Sciences Center. In the spring of 2014, she created an observation program at Sunnybrook Hospital's Louise Temerty Breast Cancer Centre with the objective of training future practitioners to be more integrative and well rounded.

In addition to maintaining a private practice, Dr. Shainhouse continues to supervise the Adjunctive Cancer Care shift at the Robert Schad Clinic, in the CCNM. In 2007, she co-founded the Adjunctive Cancer Care Program at the CCNM. She was also the previous Integrative Medicine section head of Current Oncology's Cancer Knowledge Network.

DR. MARK FONTES

MEDICAL ADVISOR

DR. MARK FONTES IS A STRONG PROPONENT OF THE INTEGRATIVE QUALITY OF NATUROPATHIC MEDICINE AND HAS BEEN PUBLISHED SEVERAL TIMES IN NEWSPAPERS, JOURNALS AND MAGAZINES.

Dr. Mark Fontes BSc, ND graduated from McMaster University with an Honours Bachelor of Science. At that time Dr. Fontes’ interests and endeavours motivated him to pursue a career in medicine. Upon graduation from the Canadian College of Naturopathic Medicine (CCNM), Dr. Fontes was selected for the two-year accredited clinical residency program at CCNM where he received additional training in the treatment of cancer. 

In addition to private practice in midtown Toronto, Dr. Fontes is a part-time faculty member at the Canadian College of Naturopathic Medicine where he supervises the intravenous therapy shift and fourth year interns in clinic. He is also a presenter at the University of Toronto Medical School and Sick Kids Hospital. 

DR. MOIRA KWOK

MEDICAL ADVISOR

DR. MOIRA KWOK IS A PROPONENT OF A COMPLETELY SCIENCE-BASED, INTEGRATIVE APPROACH TO THE USE OF DIETARY AND LIFESTYLE MODIFICATIONS, NUTRITIONAL AND HERBAL MEDICINES AND ACUPUNCTURE.

Dr. Moira Kwok ND obtained her Bachelor of Science with Honours from the University of Guelph, and received her Doctor of Naturopathic Medicine from the Canadian College of Naturopathic Medicine (CCNM) in 2007.

She also completed advanced training and certification in intravenous therapy. She is trained in general family practice with a special interest in women's health, fertility, digestive concerns and adjunctive cancer care. She is also a part-time academic faculty member at CCNM. 

Dr. Kwok is licensed and registered with the College of Naturopaths of Ontario (CONO). Her professional affiliations include: The Canadian Association of Naturopathic Doctors (CAND), the Ontario Association of Naturopathic Doctors (OAND), and the Oncology Association of Naturopathic Physicians (OncANP).